 |
| |
 |
Going 360° with Price Com... |
| |
It’s critically important to evaluate the user experience from all aspects, before launching any campaign, because your ROI depends on it.
Think about your own personal purchasing experiences. How many times have you abandoned a transaction because it didn’t seem worth your time? Or, because the campaign’s promise did not meet your expectations at the point-of-sale. Or perhaps the telemarketing person was unknowledgeable. These are barriers—barriers to conversion, and our 360° Marketing Perspective was created to reduce them or eliminate them completely. |
|
| |
How do we identify and break down these potential barriers to conversion?
By experiencing your product or service first-hand, assessing the people and processes associated with your sales, and analyzing your customer touchpoints to ensure that your prospects experiences are properly aligned with your campaigns promise and your brand promise. |
|
| |
Here are a few key areas we evaluate:
User friendliness of the sales and/or transaction process
Appeal of campaign incentives
Knowledge of your sales team, frontline and/or call center
Internal communication/motivation
Product attributes and pricing
Customer loyalty programs
Overall brand experience
|
|
