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Direct marketing provides the ability to hone-in on which customers and prospects will want, or benefit, from your product or service the most. And, as with any form of advertising, if you don't
reach the right people, nothing really matters after that. This is why the list accounts for 50%, or more, of a direct marketing program's results. So, your list deserves significant attention.
Developing a list strategy is part science and part art. We use a combination of house lists, custom lists, and purchased lists to ultimately yield the right list. |
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House lists are known to perform well, and theyıre also a valuable tool for building custom lists. We can data mine your house lists to find prospects with similar characteristics. Here, we apply a myriad of demographic and
psychographic criterion to find the right prospects: needs, desires, geography, income,behavior, industry classifications, job titles, annual sales, number of employees, and buying cycles.
As for purchased lists, we access the right resources to ensure quality. This is typically a combination of complied lists, response lists, and paid subscription lists. We also
look to how recently these lists have been used, and how frequently they are updated. |
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